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About the School

Writing Standards, Branding and Logos

These standards apply to:

  • all print and electronic media related to the School of Dentistry including brochures, pamphlets, announcements, invitations, advertisements, and promotional, recruiting, and marketing materials
  • any item that includes a U-M or School of Dentistry logo
  • departments, units, student groups or programs receiving any School of Dentistry funds, regardless of source

Topics:

  • Writing Standards
  • Identity Standards(Branding and Logos)
  • U-M Identity Standards
  • School of Dentistry Identity Standards
  • Fundraising
  • Get Approval 


    WRITING STANDARDS

  • The Global Communications Brand Standards editorial page offers helpful hints for writing and editing copy.
  • The School of Dentistry also has standards for use of the logos bearing the name of the School.  These standards must be adhered to for use in all print, electronic media and any promotional material.
  • The School of Dentistry also has standards that apply to promotional and marketing materials related to the School of Dentistry and must be adhered to for use on all print, electronic media and apparrel. This includes but is not limited to brochures, pamphlets, announcements, invitations and any items produced for fundraising purposes.
  • University marks are registered with the United States Patent and Trademark Office.
  • For information on the use of the University name, logos and other registered marks visit Usage Policies.
  • alter the mark in any way
  • use any part of the mark, including the Block M, as part of another word
  • replace the word “Michigan” in the Split Block M with any other word
  • redesign, redraw, animate, modify, distort, or alter the proportions of the mark
  • surround the mark with—or place in the foreground over—a pattern or design
  • rotate or render the mark three-dimensionally
  • add words, images, or any other new elements to the mark
  • replace the approved typeface with any other typeface
  • enclose the mark in a shape or combine it with other design elements or effects
  • modify the size or position relationship of any element within the mark
  • add additional copy to the mark
  • The Seal is exclusively reserved for regental and presidential purposes.
  • Departments, units, or programs receiving any School of Dentistry funds, regardless of source, are bound by these standards. 
  • These standards include, but are not limited to:  letterhead and other stationery items, business cards, departmental and program logos, brochures, programs and promotional and recruitment materials, reports, newsletters, advertisements, news releases, the DentalUM, web sites and apparrel.
  • The School of Dentistry must be clearly identified on the exterior of any publication—brochures, flyers, promotional and recruitment materials, newsletters, reports, web pages, and the DentalUM.
  • Logos and images must be approved prior to use.
  • A draft of new material must be submitted to the Director of Communications for approval.
  • Send proposals and/or questions to: Director of Communications
  • Logos and images must be approved prior to use.
  • A draft of the piece to be reprinted or reissued must be submitted to the Director of Communications for approval.
  • Send proposals and/or questions to: Director of Communications
  • Departments, units, or School of Dentistry organizations who wish to include a unique identifier, graphic or logo as part of their visual presence should work with the Director of Communications to insure that the graphic complies with U-M and School of Dentistry standards. Submit designs to  dentistrylogos@umich.edu.
  • The development and design is the responsibility of the unit or individual.  Materials must be in compliance with School of Dentistry Identity Guidelines.  See Getting Approval below.
  • Student Projects: Student groups must follow these standards and must submit materials to the Office of Academic Affairs: Attn: Katherine Shin.
    • All project must use an offical university licensed vendor.
  • All fundraising projects must be pre-approved.
  • All groups must use a U-M licensed vendor.  Approved Vendors.
  • Student groups should submit proposals to the Office of Academic Affairs: Attn: Katherine Shin.
  • The use of the University of Michigan and/or School of Dentistry must be approved by the Director of Communications.
  • Proposals will be reviewed by the School of Dentistry communications team. Please allow 10 business days for review and comment.
  • Development and design is the responsibility of the unit or individual.  Logos and other graphics must be in compliance with U-M and School of Dentistry Identity Standards.
  • If you have questions, contact the Director of Communications who will assist you and guide you through the process.
  • Submit your proposed design concept to dentistrylogos@umich.edu
  • Before re-printing or re-issuing an existing brochure, flyer, advertisement, promotional or recruitment piece, newsletter, reports etc., submit the piece to dentistrylogos@umich.edu for review.
  • Send questions to: Director of Communications